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Toplumlar, tarihsel süreç içerisinde çeşitli dönüm noktaları yaşamaktadırlar. Bu dönüm noktaları çoğu zaman krizler şeklinde ortaya çıkmaktadır. Krizler her zaman ekonomik boyutta olmamakla beraber her kriz toplumları sosyo-ekonomik boyutta etkilemektedir. Günümüzde yaşanan en büyük kriz ise COVİD-19 olmuştur. 2020 Mart ayından bu yana devam eden koronavirüs salgını tüm dünyayı etkisi altına aldığı gibi Türkiye’yi de doğrudan etkilemiştir. Bu zorlu süreçte hükümet, diğer tüm ülkelerde olduğu gibi Türkiye'de de halk sağlığını kontrol altında tutmak için önlemler aldı. Türkiye'de hükümetin yanı sıra siyasi partiler de etkili kanaat önderleri olarak Pandemi sürecinde aktif rol almış ve hitap ettikleri halk kesimlerine fayda sağlamaya çalışmışlardır. Bu çalışmada Türkiye’deki siyasi partilerin bir kriz dönemi olan COVID-19 sürecinde sosyal medya ve web sitelerini kullanımları karşılaştırılmalı analiz yöntemiyle değerlendirilmiş ayrıca paylaşılan içerikler söylem analizi yöntemine tabi tutulmuştur. AKP ve MHP’nin oluşturulan stratejileri halka duyurma çabası içinde oldukları; diğer partilerin ise iktidar partisine karşı eleştirel bir tavır sergiledikleri ve vatandaşların pandemi sürecinde yaşadığı sorunları ön plana çıkardığı sonucuna varıldı.
Society is experiencing a variety of turning points in the historical process. These turnpoints often come in the form of crises. Crises are not always in economic dimension, but every crisis affects socially-economically societies. The biggest crisis in the world today was COVID-19. The coronavirus epidemic that has been ongoing since March 2020 has directly affected the whole world as well as Turkey. In this difficult process, the government has taken measures to keep the public health under control, as in all other countries, as in Turkey. In Turkey, as well as the government, political parties have also taken an active role in the Pandemic process as effective canadian leaders and have tried to benefit the people they address. In this study, the COVID-19 process, which is a crisis period of political parties in Turkey, assessed the use of social media and websites by comparative analysis method and shared content was subject to the method of speech analysis. The AKP and MHP are trying to publish the strategies created; the other parties have shown a critical attitude against the power party and have come to the conclusion that the problems that citizens experience in the pandemic process are in the forefront.
Societies experience various turning points in the historical process. These turning points often emerge as crises. Although crises are not always financial, each crisis affects populations in socio-economic terms. The COVID-19 pandemic is the biggest crisis experienced today. The ongoing coronavirus pandemic has directly affected Turkey as well as the entire world since March 2020. In this arduous process, the government has taken precautions to keep public health under control in Turkey, like in all other countries. Besides the government in Turkey, political parties as influential opinion leaders have also taken an active role in the pandemic process and tried to benefit the people segments they address. In this study, the use of social media and websites by political parties in Turkey during COVID-19, which is a crisis period, was evaluated by comparative analysis method, and also the shared contents were subjected to discourse analysis method. The study has concluded that AK Parti and MHP exert an effort to announce the strategies created to the public and other parties represent a critical attitude towards the ruling party, bringing the issues that citizens suffer during the pandemic to the fore.
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