Abstract:

Social consciousness represents the thought and approach in which social well-being is above individual interests. The development of this consciousness is extremely important in terms of the rise of the level of well-being of society. In this context, as clear indicators of the level of social awareness, the concept of social responsibility and the study of the corporate social responsibility projects and the demonstration of the contribution of social awareness to the corporate success and brand image through the projects reflects the objectives of this article. In the study, referring to the concepts of social awareness and social responsibility, the role of social responsibility on social awareness was indicated, corporate social responsibility projects were sampleed through the Turkcell, Arçelik and Finish brands and the result of the sample projects were indicated the effects of corporate social responsibility on the brand image. In the result part, the impact of corporate social responsibility on future initiatives and the importance of the concept of corporate social responsibility as a social consciousness are stated. The study, taking into account the effects of existing projects, contributes to the recognition, increase of such projects created and, in this regard, within its limits, to the social awareness of social responsibility.

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