Özet:

News as an extension of communication which is one of the basic needs of human has a new look when it is adapted to the digital media field where information is comprehended as experience rather than authority. In the age of digital media, while the information/news has been presented to the consumption by gaining a democratic quality, the need to extract and interpret the information in this abundance of information has continued. In this context, it is thought about Cüneyt Özdemir have developed a new style regarding how the reporting/receiving process in digital media should be, while creating his own reporting opportunities with his own originality in the digital media environment where the hierarchical superiority that arises during the transfer of information has no effect on self-acceptance. In this context, Cüneyt Özdemir's Youtube channel is regarded as valuable because it contains new and powerful indicators on how the receiving and informing function should be transformed with digital media. Accordingly, in this study, it is aimed to reveal what opportunities Cüneyt Özdemir Youtube channel creates in the field of communication, which transforms the process of transferring and receiving news in accordance with the needs of the digital media consumer and the nature of digital media. For this purpose, the concrete elements in Cüneyt Özdemir's news narration were examined with the descriptive analysis method. In the study, it is seen that the elements such as arbitrariness, subjectivity and spontaneity observed in Cüneyt Özdemir's narration of news topics in social media serve to make sense of the news by the audience. In the example of Cüneyt Özdemir, the interpretation of the news from the mental window of the presenter and transferring it to the audience shows that traditional journalism patterns can be re-established with this new format in social media.

Anahtar Kelimeler: