Özet:

This research was conducted with the aim of determining the awareness of the cultural heritage that Kastamonu possesses and increasing this awareness of students studying at the University of Kastamonu School of Tourism. The research is designed to solve two problems related to each other. First of all, the students’ current level of awareness was tried to be measured. It then formed the scope of the research on how the points where students’ level of awareness is low can be increased. In this research designed as Nicel, the survey technique was used. The survey forms were applied electronically to 230 participants identified with easy and voluntary approaches. The data obtained from the study was analyzed with the SPSS 22.0 and MAXQDA programs. The study found that the participants’ cultural heritage awareness was generally high. Specifically, it has been found that "Atatürk and Sherife Brother Monument", "Kastamonu Castle" and "Hour Tower" are among the most well-known places. The comparative tests found that cultural heritage awareness did not differ according to the gender and sections of participants, but there were significant differences between age groups. Participants have emphasized that promotional activities for the development of Kastamonu tourism should be effectively carried out, that the promotion of various events in the festival style is extremely important, that the work of the underground and upper building should be accelerated and that the making of new investments is essential.

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