Özet:

The phenomenon of new media presents an image of dominating social life through various forms of presentation and features such as interactivity and feedback, driven by the digitization of traditional media with advancing technology. The determining influence of the media on society and individuals has become even more pronounced with the advent of new media. Investments made by global capital groups in new media, along with the development of web-based applications, have enabled individuals to quickly and effortlessly address many of their needs, contributing to the increasing power of new media day by day. However, the fact that new media is controlled by certain capital groups also plays a significant role in shaping both the media and, consequently, society itself. Within the capitalist social order, new media offers individuals a different communication experience while positioning them as objects of a consumption-focused lifestyle. In this context, this study focuses on discussing and explaining new media in an economic-political context.

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