Abstract:

Registering and increasing the awareness of local products is important in the transfer of food culture to future generations and in ensuring the region’s preference in tourism. It can also contribute to the development of the region’s gastronomic tourism potential, to the improvement of the well-being of the local people and to the development of the region. Therefore, the registration of more local products is of importance for the formation of awareness in the local people and business owners about these products. The study aims to identify the status of products with geographical markings in the menu of food and beverage enterprises located in Uzungöl, one of the tourist attractions of the province of Trabzon. In this framework, the qualitative research methods have been used and interviews have been carried out with 8 food and beverage business owners located in Uzungöl. When the findings obtained from the study are examined, it is noted that the food and beverage business owners in Uzungöl have not enough information about geographically marked products. The food and beverage business owners appear to be listed in their menus without knowing the geographically marked products, but not all the geographically marked products are listed in the menus. The study of all geographically marked products in the menu of the food and beverage enterprises serving Uzungöl, one of the important tourist destinations of the province of Trabzon, will be able to ensure that local products of the province are more recognized in both national and international environments. This will contribute to the better assessment of the gastronomial tourism potential of the region.

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