Abstract:

The concept of innovation, has been one of the most interesting concepts of scientists who have been doing research in many areas in recent years. Innovation is simply to introduce unique products and services that add value by developing different, new ideas. Companies can survive under intense competitive conditions by innovating in products and services. Today, companies can only respond to the rapidly evolving needs of consumers by innovating and can always go a step further from their competitors. The aim of the study in this direction is to create a conceptual framework on the subject by making a literature review on innovation and to raise awareness about the relevant aspects of innovation.

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