Özet:

Health services are being improved and the laws regulating social life are being checked in order to respond to COVID-19 declared a pandemic by the World Health Organization. Although measures are crucial element to tackle pandemic, they trigger some challenge on social and economic structure as well as individuals and societies. Social media, a communication platform where information and experience about pandemic are shared in real time by instant messaging, is a tool for evaluating the impact of social contagion. In this study, the impact of Covid-19 pandemic in terms of social contagion is examined using discourse analysis based on the classification proposed by Marsden (1998) for behavioural contagion through tweets. It has been noted that the effects of the pandemic can be analyzed under six headings on the basis of social contagion, including hysteric, deliberate self-harm, aggression-based, rule violation, consumer behaviour and financial-based. Classification points to the key themes of research that will focus on systematically investigating the impact of the pandemic on the social and economic framework.

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