Abstract:

Abstract Purpose: The principal purpose of this article is to address a critical issue emerging in the realm of interorganizational dependencies heavily impacted by digitalization, namely developing business models that would protect privacy in a sustainable way. On the one hand, companies have been jointly proposing, creating, delivering, and capturing value through an excessive, unethical exploitation of personal data and information. On the other, restricting and controlling flows of data and information hampers the processes that lead to social well-being. This article reflects on this paradox by building on the theories of business models for sustainability and contextual integrity, while offering a holistic conceptual narrative guiding the sustainable transition towards digital equity and inclusivity.

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