Özet:

The retail industry is evolving and renewing service purchase options in Turkey, and it is a sector that employs many people. In this context, the aim of the study with motivational tools for employees of one of Turkey's major retail companies is to determine the relationship between organizational commitment. At the same time, the differences between these two factors were analyzed according to demographic characteristics. As a result of the analysis, while intrinsic and extrinsic motivation tools are higher for women, innate motivation tools are higher in married individuals. Furthermore, the average and irrelevant motivation tools are more elevated in young and older individuals. In terms of organizational commitment, organizational commitment is lower at the master's level than the lower education level; It is one of the actual results observed that emotional attachment increases when experience in the relevant company increases. As a result of the relationship analysis, it was seen that there is a positive and significant relationship between organizational commitment (emotional commitment, normative commitment and continuance commitment) and motivation tools (intrinsic and extrinsic motivation tools). Furthermore, it was observed that there was a significant and positive relationship between motivation tools and organizational commitment, emotional commitment, normative commitment, intrinsic motivation and extrinsic motivation. Finally, as a result of the regression analysis, the two-way relationship between motivation tools and organizational commitment has been proven.

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