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Çalışmanın amacı, firmalar tarafından açıklanan iyi ve kötü kazanç ilanlarına karşı yatırımcıların tepkisini ölçmek, söz konusu ilanların hisse senedi getirilerini ne yönde etkilediğini tespit etmektir. Çalışma 2015-2018 dönemini kapsamakta olup, BİST 30 endeksine dâhil firmalar üzerinde olay çalışması yöntemiyle analiz edilmiştir. Çalışmanın sonucunda hem iyi hem de kötü kazanç ilanlarının kümülatif anormal getiriler üzerinde etkili olduğu tespit edilmiştir. Bu etkinin, bir önceki döneme nazaran karlılığı ve zararı %50’den fazla artan işletmelerde daha yüksek olduğu görülmüştür.
The aim of the study is to measure the investors' response to the good and bad earnings announcements announced by the firms and determine how these announcements affect the stock returns. The study covers the period of 2015-2018 and has been analyzed by the event study method on the companies included in the BIST 30 index. As a result of the study, it was determined that both good and bad earnings announcements were effective on cumulative abnormal returns. It has been observed that this effect is higher in companies whose profitability and loss increased by more than 50% compared to the previous period.
The aim of the study is to measure the investors' response to the good and bad earnings announcements announced by the firms and determine how these announcements affect the stock returns. The study covers the period of 2015-2018 and has been analyzed by the event study method on the companies included in the BIST 30 index. As a result of the study, it was determined that both good and bad earnings announcements were effective on cumulative abnormal returns. It has been observed that this effect is higher in companies whose profitability and loss increased by more than 50% compared to the previous period.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
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