Abstract:

This study aims to reveal the commercial exploitation of gaming work in location-based mobile games (KTMO) that combine digital information with physical space. The research used ethnographic methods, Ingress (Prime) and Pokémon GO! Participation in the game group has been collected by participating observation technique. In KTMO, research findings showing the ways in which gaming companies and advertisers use gaming work have been gathered under two topics. The first is the direct metalization of the game work, placing players in the profit focus as the target audience of content producers and location-based advertising. The second is the indirect production of economic value through the social capital produced by playwork, by shaping the daily life and by re-producing the city space.

Abstract:

This study aims to demonstrate the commercial exploitation of playbour in location based mobile games (LBMGs) that merge digital information and physical spaces. Ethnographic method has been used in the research and the data were collected through participant observation technique by participating in Ingress (Prime) and Pokémon GO! game communities. The research findings, which show the playbour uses of game companies and advertisers, are grouped under two topics. The first is the direct commoditization of playbour by placing the players in the focus of profit as the modder and the target of location-based advertising. The second is to produce economic value indirectly by shaping everyday life and by reproducing of urban space, through social capital produced by playbour.

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