Abstract:

This research has three main purposes. The first purpose of the research is to examine the effects of three institutional pressures, namely normative, coercive, and mimetic pressures, on environmental practices by using the new institutional theory. The second purpose of the research is to reveal the relationship mechanism between institutional pressures and firm performance. In this context, the mediating role of environmental practices was examined. The third purpose of the research is to reveal whether the motivation for legitimacy plays a moderating role between institutional pressures and environmental practices. The research data were obtained from industrial firms operating in Ankara Province. Structural equation modeling was used in data analysis. According to the findings, coercive pressures do not have a significant effect on environmental practices, while normative and mimetic pressures have a significant effect on environmental practices. Furthermore, while environmental practices mediate the effect of normative and mimetic pressures on firm performance, motivation for legitimacy does not have any moderating role in the effect of institutional pressures on environmental practices. In conclusion, it is expected that this research contributes to the literature by examining the moderating role of motivation for legitimacy, as well as shedding light on the relationships between institutional pressures, environmental practices and firm performance.

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