Özet:

Abstract In the last decades, several researchers have been interested in investigating reception and consumption of information phenomena present in the interactions between subjects on the Internet. However, it is possible to observe difficulties in the association of cultural issues with technological ones or, still, the necessity of an approximation between theories about culture, politics and communication to those more focused on the virtual environment. Given this scenario, we propose, in this article, a methodological approach that combines Social Network Analysis with the Mediations Map as a way of combining different methodological traditions in order to investigate an object common to both fields. This strategy was elaborated and applied in the doctoral thesis that served as the basis for this article. The goal was to understand the mediations that shape the relationships between production logics and movie criticism practices on YouTube.

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