Özet:

Visitor experiences are at the center of museum work and are considered one of the key indicators of the museum's performance. In this respect, museums should improve the services they offer to their customers and satisfy them. Thus, they can manage themselves with their earnings, and even if they are a public institution, they can provide a competitive advantage over their counterparts. Although Gaziantep is better known as a city of gastronomy, it also has cultural assets worth seeing due to its historical past. This study was carried out in order to determine the opinions of the participants who came to Gaziantep as a tourist or lived in Gaziantep about the service quality of the Zeugma Mosaic Museum. In the study, one of the quantitative research methods, the survey technique was applied and data were obtained by reaching 406 visitors. In the light of the data, the factors of the study were determined as "museum recognition", "museum staff interaction" and "physical area of the museum". The proposition asked to the participants, “I am pleased to have visited the museum” was said to be “yes” at a rate of 94.8% (385 people) and it was revealed that the relationship between the satisfaction levels of the participants and the service quality of the museum was also significant

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