Özet:

The main goal in the travel management sector is to deliver the passenger with the customer satisfaction and the lowest cost. To ensure customer satisfaction, travel companies need to add new routes to their transport routes. However, the methods of multi-critical decision making (MCCV) based on scientific methods can be used in the determination of the optimal routes. Thus, the relevant companies can make the decision with the least mistakes. The main objective of the study is to help a travel company operating in Düzce province identify new transport routes, taking into account customer demands. In the study, a model for determining the optimal route to the relevant travel business by using the Gray Relationship Analysis and MOORA Methods, taking into account customer requests was suggested. It is believed that this work will contribute significantly to literature. The weight of the study is determined by the Entropic Method. When the priorities of alternatives are classified separately by the Grey Relational and MOORA Methods, A3 (Mersin) is first and A1 (Canakkale) is second. The results of the analysis were also shared with the relevant travel company. In similar studies to be conducted in the future, some changes in the structure of the proposed model can be applied to other decision-making issues of travel enterprises.

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