Abstract:

Green accounting practices are becoming a norm in modern times and are the business equivalent of ecofriendly initiatives. These practices can be implemented by focusing on reducing environmental impacts, resource conservation, and social responsibility without making an overall financial cost. Most companies have begun adopting green accounting practices but it has become apparent that only some industries have awareness of them. The aim of this study is to determine the level of awareness among corporate industries in Pune District towards green accounting practice and understand the barriers to implementation. The results of the study indicate that there is sufficient awareness among the businesses towards green accounting practices in the Pune District. However, high costs and lack of resources have led to a lack of implementation. To overcome this, it is important to encourage inter- and intra- organizational communications to develop policies and conduct sustainability audits

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