Özet:

Our age is called “communication age” and communication technologies add innovations to our lives day by day. Social media usage rates are increasing rapidly accordingly. Youtube, one of the social media platforms, can instantly transmit current events and important news to its users. Likewise, following the political agenda can be done on Youtube. Babala TV, a Youtube channel, is one of them. During the 2018 election process, political leaders were able to make election propaganda on Youtube in the Babala TV program. In this study, it was analyzed how effective social media is in following the political agenda of young people. At the same time, it was questioned whether the speeches of politicians broadcast on Babala TV channel were a factor in the voting process. The aim of the study is to reveal whether social media is a tool for young people to follow the political agenda. The study is important in terms of determining the media channels that will affect the political attitudes of the targeted age group in the future. The universe of the study was determined as young people between the ages of 18-25 who are university students. The sample of the survey was chosen among the students of Çanakkale Onsekiz Mart University as a simple random sample group. In addition to the literature review, content analysis and survey work were carried out.

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