Özet:

There is a functionally important place of night clubs at tourism sector. Night Clubs relaxes, reduces stress level and increase holiday satisfaction of tourists during their holiday. Therefore, night clubs must identify and fulfill tourist expectations like other tourism businesses. In this context, the purpose of this study is to classify service expectations of students who are tourists at the same time, are studying tourism at Balıkesir University Tourism Faculty. In order to reach this aim, Between the dates 01.05.2013- 15.05.2013 a questionnaire application filled by 200 university students who went to a night club last year as a part of tourism activity. As a result of the research, four of the twenty two service expectations have been found as Must-be Quality while thirteen of them found One Dimensional Quality. There is only two service expectation found as Attractive Quality. At the same time in this study, various recommends have been given to managers of night clubs at tourism destination in order to meet the consumer expectations.

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