Özet:

In post-modern society, women who are made capable of transforming their own body "free"; they are also made natural to certain diet and exercise practices with the expectation of achieving a state of health, delicacy, beauty and youth, which goes through the boundaries and becomes intrinsic. The definitions of ‘normal’, ‘ideal’, ‘truth’ and ‘health’ by the increasingly multiplied information power mechanisms spread through the media exclude some bodies, blurry, mark, and object. In the first phase of this study, the models in the cover pages of Women's Health and Men's Health magazine (2014-2018), which covered the new definitions of femininity and masculinity under the health and fitness narrative, were subjected to indicative analysis based on previous studies by Erwing Goffmann (1979), Margaret Carlisle Duncan (1990) and Iris Young (1980). In the second phase, the construction of the female and male bodies in the context of health and fitness recipes was studied through the main titles of the content and text analysis method used by Dworkin & Wachs (2009). Women's Health and Men's Health magazines and the information-power and normalization mechanisms published by these magazines are dictating certain social gender roles and appearances to access the 'super-value health' and presenting to readers specific consumption and ethical practices as diet and exercise practices under this transformation.