Abstract:

Over decades entertainment evolved through the use of different technologies. the 21st century is the era of Information and Technology, which has penetrated in every vertical of human life including entertainment. Availability of fast speed internet, smart gadgets and smart TVs is the basic reason behind the growth of OverThe-Top OTT platform across the world. In India we experienced major growth of OTT platforms in Corona times. During this period many new viewers subscribed to different OTT platforms. The objective of the study is to identify the level of satisfaction amongst the viewers of different OTT platforms and to find out the most liked OTT Platform. The study is based on primary as well as secondary data and a total 100 respondents from Navi Mumbai participated in this research. As per this study Netflix is the leading OTT platform followed by Disney Hotstar and Amazon Prime. Majority respondents are satisfied with OTT services and as per their opinion OTT will replace traditional channels of entertainment in future. The majority of respondents are youngsters in the age group of 18-25 years followed by the 35-45 middle aged group. Data collection is done through online questionnaires which help in quick data collection and analysis.

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