Views
30
Downloands
2
In the modern world advertising is a means of psychological manipulation of human’s mind. To create a positive image of the promoted product, advertisers apply well-known information to the information about the product. In cognitive linguistics this process is called blending. The blending of colours, visual and audio symbols,as well as texts provides an integrated impact on the customer.The article reveals the structure of the advertising clip from the point of view of the conceptual integration theory by G. Fauconnier and M. Turner, provides the analysis of the visual mental space in American political advertising and describes explicit and implicit means of impact within this space.
Field : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Journal Type : Uluslararası
Article Detail 
Similar Articles
Journal Information
Listen Paper
Cite
Print This Page
Share
Mendeley
