Abstract:

Online video marketing or also known as online media marketing indicated positive effects on today’s business. It mainly offers a good moment for the common public to find a product on social networking. The main intention of online media marketing is to get in touch with their targeted customers and can stay occupied among them and react to their queries promptly. Online video marketing these days has turned out to be a well-liked medium for conveying all around the world, primarily in the existing years along with developments in Smartphone awareness with high-speed internets. The key intention of the research is to understand whether businesses in India are utilizing online advertising as an element of their promotion strategy. A Convenience random sampling method was considered for the present analysis. Primary Data was gathered from 105 companies. Secondary data was gathered from journals, books, websites, etc. The research clearly evaluates the methods and ways for organizing online video marketing. The study describes the perspective of the business on online video marketing. The research gap explains that analyzing the impact of online video marketing on business expansion is rarely seen. Few studies existed on online video marketing. This paper paves the way in filling the gap by analyzing the impact of online video marketing on business expansion. The study was carried out evaluating the opinions of companies which was gathered from the Ministry of current affairs. The study mainly focuses on analyzing the significant impact of online video marketing on business expansion. The study analysis the Introduction, Research objectives, Hypothesis framed, literature review, data analysis, findings, and limitations are discussed.  

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