Özet:

This study seeks to explore the main determinants of the decision to launch a new venture in the Social Solidarity Economy (SSE) in the Moroccan context. Its ultimate objective is to examine the key factors that may orient SSE project holders towards this form of entrepreneurship. A quantitative study was conducted during the first semester of 2021 with 97 entrepreneurs-managers of cooperatives and associations from the two Moroccan regions: 'Fez-Meknes' and 'l'Orientale'. The obtained results show that the decision to establish an SSE venture is mainly influenced by the following factors: the education and experience of the entrepreneur, his geographical territory where he has spent his personal or professional life, his desire to be independent, as well as his motivation to seize the opportunities he encounters in his environment. Thus, prospecting and identifying the different factors that drive SSE ventures' founders to undertake in this field could help public authorities to implement relevant policies and to develop this sector by adapting their incentive measures to social entrepreneurship.

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