Abstract:

Municipalities are among the important actors in the spatial context of local administration activities. As elected administrators, mayors of local governments have to give priority to issues such as transparency, accountability, efficiency, justice and participation. These priorities increase the consent of the citizens and the legitimacy of the administration and make the areas where local governments operate more liveable. Communication and interaction come to the fore at this point. One of the most effective tools of communication and interaction is social media applications and platforms that deeply affect today's media world. The effective use of social media makes it easier to reach followers and to direct and influence them. In this context, the main purpose of our work is to analyse the social media activities of the Van Edremit Municipality through the municipality's twitter page. In accordance with that aim an analysis has been made using the MAXQDA program and those results have been achieved; statements on issues such as pandemic restrictions, weather notifications and visits come to the fore, in general. The page, where governance practices are also observed to be used to some extent, has been used mostly for one-way communication.

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