Özet:

The financial decisions which have been given during making transactions in the markets do not have been always rational.On the fact that conventional Finance theories which try to explain the decisions taken by individuals has become insufficient, behaviors of the individuals are started to be analyzed by behavioral concept.Behavioral finance is defined as a area which analyze the psychological factors that influence decisions of the investors in the absence of rationality. In this study, it has been made explanations about the emergence of concept of behavioral finance and also its goals and further investment tools and behavioral inclinations of investors. A survey was implemented to the individual investors living in Balikesir to reveal their behavioral inclinations in the process of giving financial decisions. This survey has shown that individual investors living in Balıkesir have inclinations of behavioral finance dramatically.

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