Abstract:

Today, “communication” can take place in every face of life, side by side with the more traditional channels like written and visual media. Personal / corporate images are reinforced by the message given in the space; through the interaction of space and humans, an unspoken communication is established. It is possible for people or corporations to use the space as a communication tool by creating differentiated, thematic habitats. The perception of space by people who interact with it depends on the strength of the graphic elements designed. These elements are based on a common point of negotiation. With a correctly identified theme and strong visual imagery, it is possible to provide space-human interaction. The cooperation of graphic design with space to give a certain message creates a new medium for "communication": A space-human interaction, which is provided by a theme fictionalised only with the visual elements. A human being, who shapes and expresses him/herself as he/she desires, presents the same variety of expression and freedom by the thematic designs he/she creates in spaces. In this study, the purpose and process of forming the spatial image have been analysed. The effects of "message", which is formed at the end of this process, on personal and social communication, and the impact of the utilization of space by humans as a medium for their communication are evaluated.  

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