Özet:

Abstract This is a qualitative study carried out in a city in the interior of the state of Minas Gerais. It aimed to present perspectives of digital influencers on the female body and the meanings they convey, critically addressing possible relationships between body, media and health. Images and captions from July to December 2018 on Instagram from two digital influencers were considered: one fitness influencer and the other a plus size influencer. Data were analyzed by content analysis. Three categories emerged: Differences between profiles; Similarities between profiles; and Posts and their influences on everyday life: health versus illness. Similarities and differences were observed between both profiles, comprising aspects related to body and media and reflecting on health. These aspects showed that, despite the increase in profiles showing identifiable body models for most women, the bombardment of images reinforces thin beauty standards, which thus defined imprison and sicken the female audience, extremely affected by low self-esteem and distorted body perception, factors that predispose to eating disorders. Educational actions in health are urgently needed, considering the media and the body as relatable factors, as well as possible causes and maintainers of eating disorders.

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