Özet:

Abstract This article aims at analyzing the influence of media culture on contemporary Brazilian literature texts, in which the mimetic movement in view of media apparatus languages doesn’t reveal praise for the novelty – as in narratives from modernity –, but anti-utopia of the culture of fastness and accumulation. This work investigates, mainly in texts of Moacir Scliar, Luiz Ruffato, and Michel Melamed, recordings of a time characterized by immediateness, simultaneity, and programmability illusion that permit the narrators and other textual subjects to perform constant time advancements and rewinds, as symptoms of mnemic obsession and anxiety for the future. Tensioned in hybrid and short literary forms – in which rapidity and concision are result of the search for intensive e remarkable constructions – the present and real time of electronic and digital media is disclosed as techno-mercantile strategy, where the vertiginous life becomes process of anesthetic substitution.

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