Özet:

In recent years, with the rapid development of technology and the increase in internet usage, the interest in online shopping sites is increasing. Considering this increasing consumer interest, competition between online shopping sites is increasing day by day. In this competitive environment, it is of great importance to be a platform that attracts the attention of consumers and is preferred. In this study, the evaluation process of the criteria that are effective in choosing online shopping sites on the basis of Industry 4.0 is discussed. Criteria to be considered in the study; product information and variety, on-time and accurate delivery, website design and performance, reliability/confidentiality and customer satisfaction. DEMATEL method, one of the Multi-Criteria Decision Making (MCDM) methods, was used to determine the relationships and importance of these criteria. Thus, the process of determining the criteria that should be taken into account in the online competitive environment is shown and the criteria that are assumed to contribute to this are evaluated. As a result of these evaluations, suggestions were made to improve the current situation of online shopping sites on the basis of Industry 4.0.

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