Foreign direct investment is probably one of the most visible signs of globalization in recent years. Developing countries seek FDIs as a potential tool to complement the level of domestic investment as well as a possible efficiency-gain in strument through the transfer of appropriate technology, management knowledge, business culture, access to foreign markets, increasing employment opportunities, and improving living standards. Undoubtedly, non-European markets, mostly represented by developing countries, are becoming an important and attractive area for economic activities for highly- and medium-developed economies. The aim of the paper is to discuss and present the investment activities of Polish companies on non-European markets as it poses challenge not only for the companies themselves but also for the government to support the logistical and financial needs of the potential investors.
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