Özet:

The goal is to drive tourists to accommodation, transportation, travel, sports, entertainment, etc. Commercial organizations that provide services, provide information about tourism, and market the services of their own or other companies are referred to as travel agents. Travel agencies offer many products and services to the consumer, such as package tour. Package tours are contracts that include accommodation within services such as transportation, accommodation, sold at a single price including all the facilities, including at least 1 night accommodation. Package tours are considered one of the most important sources of income for travel agencies. Therefore, the use of effective techniques in the sale of these tours is important in terms of increasing these revenue. In this regard, the objective of this work is to identify the techniques applied in the sale of package tours, identify the problems that occur in this regard and find solutions proposals, and subsequently present a projection for the development of new techniques that can be applied in the sale of package tours. Interviews and observation techniques from quality data collection tools have been used together. As a result, it has been found that customers are being applied to various opportunities and campaigns to put their confidence in the forefront. Furthermore, the opportunity to show different locations is also among the results identified that it provides more participants in the tours offered.