Özet:

Today, the role of their sensitivity to universal and social problems in ensuring the sustainability of institutions is great. Institutions are involved in corporate social responsibility campaigns by fulfilling their responsibility to take an active role in the face of social problems waiting for a solution. Environment, health, education, employment, etc. Corporate social responsibility campaigns in search of solutions to social problems in the fields can produce innovative solutions to problems with the application of artificial intelligence that arises as a result of developing technologies. This study aims to examine the use of artificial intelligence practices in corporate social responsibility campaigns and explain how it contributed to the solution of the social problem. For this purpose, the literary analysis of the study planned as an imaginary research was made through the use of artificial intelligence applications in corporate social responsibility campaigns and the contribution to the solution of the social problem in Turkey was tried to explain with examples through the campaigns carried out in Turkey. The research finds that artificial intelligence technology, in corporate social responsibility campaigns, is the subject of the campaign and is used as a tool for solving a social problem. In this context, the campaigns in Turkey are more in the field of education and the campaigns that are subject to artificial intelligence for children, and the campaigns that use artificial intelligence in solving the social problem, can create awareness, attitude and behavior change in the target audience, and therefore the role of artificial intelligence in solving the social problem.

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