Abstract:

Geographical indication registered products which form a part of the identity of the cities both ensure that the product is transferred to future generations in its original form by promoting the product and thus the sustainability of the cultural heritage and also play an important role in marketing and branding by contributing to the promotion and tourism activities of the region where they are produced. In this context, institutions that have a voice in city management should benefit at the maximum level from these products in city marketing activities by giving sufficient importance to these products. The aim of the study is to evaluate the use of geographical indication registered products in city marketing. For this purpose, through content analysis technique, among the qualitative research methods, web sites of municipality, governorship and provincial directorate of culture and tourism of 81 provinces were examined and it was investigated whether there is information regarding registration information, visual items, the history, social value and touristic importance of the product. While the findings of the study reveal that the value of the geographical indication registered products is not fully understood or the importance given to these products by the institutions is not sufficient, they also indicate that there are institutions work on this subject but their number is very low compared to the general.

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