Özet:

The aim of the present study was to examine the roles of religiosity, economic status, environmental concern, perceived behavioral effectiveness, and environmental dominance in purchasing environmentally friendly products. The study also examined the role of gender in relation to religiosity, environmental concern, environmental dominance, and the inclination to buy green products. This study was conducted among Turkish Muslims. The sample included 618 respondents who ranged in age from 18 to 84 years, with a mean age of 28 years (SD=10.1). An online questionnaire technique was used through Google Drive. The following scales were applied: a Personal Information Form, Environmental Orientation of Possessions Scale, Questions about Environmental Awareness, Religiosity Scale, and Purification of Environmental Products. The findings indicated that religiosity, economic status, environmental concern, and perceived behavioral effectiveness had positive effects on the purchase of environmentally friendly products. In addition, the research findings demonstrate that gender influences individuals’ religiosity, environmental concerns, stance in relation to nature, and perceived behavioral effectiveness in buying green products. The consequences of these findings and recommendations for forthcoming research are discussed.

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