Özet:

From our existence to the present, we start to think about various issues every day and then we start to put these thoughts into practice. We express this function, which we perform by using our mind, as intelligence. It is an undeniable fact that we use our intelligence, which is the most important intellectual factor, in order to lead a more comfortable, understandable, welfare and standard life. The diversification of the concept of intelligence and its use in different fields arise due to the purpose of contributing to science. One of these various fields is emotional intelligence, which is one of the organizational behavior issue: Emotional intelligence is one of the most important elements that determine the impulses of individuals in shaping their behavior. Hedonic consumption, on the other hand, is consumption behavior for pleasure and pleasure, contrary to traditional consumption behavior to meet need: In this context, the relationship between emotional intelligence level and hedonic consumption behavior, which is a very common consumption behavior today, was evaluated in this study. In order to carry out the research, the survey method was preferred and 544 participants who shopped in Ordu and Giresun provinces were included in the research. Correlation analysis was conducted to measure the relationship between emotional intelligence and hedonic consumption. Regression analysis was performed to measure the effect between emotional intelligence and hedonic consumption variable: Then, independent t-statistics and one-way analysis of variance (ANOVA) were conducted to determine whether there is a significant difference between demographic characteristics, and between innate intelligence and hedonic consumption.According to the results of the analysis of the research, negative significant relationships were determined between the two variable:

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