Özet:

Tourist products meet tourist needs and play an important role in providing interaction between tourists and destinations. The characteristics of these products being a mixture of natural, cultural and social elements that are not concrete or concrete attract people. When it comes to local food and local entrepreneurs, this interaction becomes even more important for both tourists and operating at the destination. In this study, black grain was treated as a tourist product and a tourist product aimed at evaluating the place of black grain in the destination marketplace of Kastamonu (Turkey). While silk grain has so far been the subject of many different studies on its historical importance and mostly its nutritional structure, it has never been addressed as part of the tourist product and destination marketing karma. In order to fill this gap, the Standard Food Products (TPF) model developed by Nosi and Zanni (2004) has been adapted and evaluations have been made from different points of view through the interpretation (hermenotic) approach. According to the results obtained, it is clear that black grain has a reputation in the domestic market but does not have this reputation as a tourist product and in the desired proportion. In addition, it has been revealed that in terms of education on the subject of the product, there are more ways that the cystic needs to take. The importance of this study is that the theoretical knowledge obtained is also available in practice and that it provides guidance information to all consumers, including Chinese producers, local people, decision makers and foreign tourists.

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