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Kırsal Konaklama İşletmelerinde Yeşil Pazarlama Uygulamaları

2015

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Journal of Humanities and Tourism Research

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Yeşil Pazarlama çalışmaları diğer konaklama işletmelerinde olduğu gibi kırsal konaklama işletmeleri açısından da özel bir öneme sahiptir. Bu araştırmanın amacı, kırsal konaklama işletmelerinde yeşil pazarlamanın önemini vurgulamak, bu işletmelerde yeşil pazarlama kapsamında yapılabilecek uygulamaların neler olduğunu ortaya koymaktır. Bu amaçla bu çalışmada literatür taraması yapılmış ve konaklama işletmeleri yöneticilerine kırsal konaklama işletmelerinde uygulanabilecek yeşil pazarlama çalışmalarına yönelik öneriler sunulmuştur.

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Journal of Humanities and Tourism Research

Field : Sosyal, Beşeri ve İdari Bilimler

Journal Type : Ulusal

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Article : 450

Cite : 2.513

2023 Impact : 0.277

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Kırsal Konaklama İşletmelerinde Yeşil Pazarlama Uygulamaları

2015

Journal:

Journal of Humanities and Tourism Research

Author:

Abstract:

Keywords:

Citation Owners

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To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

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Journal of Humanities and Tourism Research

Metrics

User Guide

Menu

Mendeley

Endnote

Kırsal Konaklama İşletmelerinde Yeşil Pazarlama Uygulamaları

2015

Journal:

Journal of Humanities and Tourism Research

Author:

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

Journal of Humanities and Tourism Research

Metrics

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.