Özet:

Fear of misleading developments on social media can be expressed in the form of an emotional change in the event that a person, despite attracting his interest, is unable to be involved in events that occur outside of himself and is aware of them through social media. In the studies to date, the relationship between social media and fear of misleading has not been found in a research on the impact of tourism activities, the purpose of this study is to reveal the impact of the fear of misleading on social media on the person's intention to buy a vacation. For this purpose, 1623 surveys collected through Google forms were submitted from individuals over the age of 18 who earn income directly/indirectly. The survey form contains statements that measure the intensity of the social media use of the participants, the levels of fear of misleading developments, the intentions to purchase, and the demographic characteristics of the participants. The research finds that there is a meaningful link between the intensity of social media use and the fear of misleading developments, but the fear of misleading developments on social media has also found that the fear of misleading has an impact on the intention of a person to buy a vacation. In light of the results obtained and the scan of the literature, various recommendations were made to researchers and.