Özet:

Public diplomacy, which is based on mutual communication and interaction, makes use of soft power elements such as culture, education and sports to create sympathy for other states and peoples. As a soft power element, sports events and organizations that do not discriminate against language, religion, race and ideology are universally attractive. In recent years, sports diplomacy has been used prominently in international relations for goals such as protecting the image of the country, sending political messages through sports events and creating public opinion. The "World Nomad Games", an international organization held for the purpose of keeping traditional sports and Turkish Culture alive in Central Asia, is an important event in this context. Mass media and promotional films published in these tools play an important role in the announcement and promotion of sports events. The fourth of the World Nomad Games will be held in 2022 in Iznik, a province of Bursa, Turkey. In the study, the promotional film of the Fourth World Nomad Games, which was shot for the promotion of the organization, was analyzed using the semiotic analysis method.

Anahtar Kelimeler: