Özet:

Abstract: In the cultural field, the Western and Eastern duality is very decisive in terms of production, distribution and consumption of content. Western companies, especially in America, have appeared in such media as cinema and television in the visual field with the products they have created, and with the development and convergence of technology over time, they have come across the Internet, that is, online broadcasting. Purpose: This analysis was execute in order to reveal how the Orientalist and Self-Orientalist elements are received by the audience in the "Hakan: Guard" series, the first Turkish Original production of Netflix, which is judged one of the most common streaming platforms today. Method: Orientalism and Self-Orientalism were defined from the point of view of Edward Said, the relationship of these two theories with the media was examined and how these theories were produced through the media as a discourse was examined. In order to examine the subject in depth, in-depth meeting were organized with 11 people selected with purposive sampling using the qualitative research method. Using Stuart Hall's encoding/decoding approach and the perspective of triple reception analysis, the comments of the viewers were analyzed. Thus, it was investigated how this series, which Netflix has prepared for the global audience, was reception in the local context in the follow in tracks of Said's theoretical approach. Findings: According to the answers given by the participants, it is understood that each participant receives and interprets the Orientalist and Self-Orientalist view in the series ‘Hakan: Guard’ with his own background knowledge and experience. Among the findings obtained from the study, it is a very valuable finding that all participants expressed an 'Orientalist Point of View' in the series and were present at the 'dissenting reading', which deciphered the dominant codes specified by Hall. In addition to the in-depth interview method, where a qualitative method is preferred, it will be possible to obtain much more inclusive information through complementary research using methods such as semiotic analysis, participant observation, and co-monitoring.. Originality: Although the subject of the study is of great interest in the international literature, it seen that there are a restricted number of studies on this subject in the national literatüre. In addition, since the series "Hakan: The Guard", which is the subject of our study, is the first Netflix Turkey Original production published on the platform, it is very important to try to reveal how the Orientalist and Self-Orientalist elements of the series are met by the audience for the first time in the series. This study aims to guide the researchers who want to make reception analysis on Orientalist and Self-Orientalist elements to be done in the future.