Abstract:

Abstract This research is aimed to evaluate the status of geographically indicated products in food and beverage businesses. The usage status of geographically indicated products, customer feedback, contribution to the business, the situation in terms of gastronomy tourism and local cuisine were examined within the scope of the research. The interview technique was used in the research. The research was carried out in 20 food and beverage businesses that participated on a voluntary basis in Ankara. As a result of descriptive content analysis and evaluation of participants' opinions, geographically indicated products used in businesses are defined as "regional or local specific, different and original, standard and high quality". Guests visiting the establishment like these products and find them delicious. The use of geographically indicated products brings "quality, taste, image, customer satisfaction, awareness and awareness" to the business. In addition, geographically marked products provide businesses with "promotion" and "contribution to the region and local food" in terms of gastronomic tourism. Inclusion of geographically marked products in businesses also contributes to the local cuisine. These contributions can be listed as "supporting local producers, improving the cuisine, increasing product awareness, quality, taste, standard and awareness".

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