Özet:

This study explores the relationship between the media and Biradari or kinship –related voting behaviour in the Punjab province of Pakistan during the general elections held in 2008 and 2013. The research method applied was longitudinal panel study with the panel sample of 1700 respondents. Data was collected twice from the same panel members before and after elections within two months each. The multi-stage cluster sample technique was used for data collection from the panel in all 10 divisions of Punjab province. The study concludes that kinship and Biradarism remained among the significant elements in the province during 2013 polls, however, due to media influence the Biradari based voting decreased slightly but significantly in Punjab province when compared to the General Elections held in year 2008. Furthermore, impact of media to decrease kinship-related voting was more in cities than village areas.

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