Özet:

The purpose of this study was to assess validity and reliability analysis of Loyalty Scale in Sport Services LSSS was developed by Bodet 2012 . The participants of this study constituted of 111 male and 99 female health-fitness club’s members from Ankara i.e., capital city of Turkey . All items were measured and sorted using a five point Likert scale. The Confirmatory Factor Analysis CFA was used to examine the factor structure of the LSSS. Eight-factor model of LSSS was analyzed based on the Maximum Likelihood ML estimation method. Cronbach’s alphas were calculated for the subscales to evaluate their internal consistency. Pearson Moment Correlation Coefficient was also employed to examine concurrent validity. Analysis illustrated that, the goodness-of-fit indices of the model were admissible: Root Mean Square Error of Approximation RMSEA was 0.09, both the Comparative Fit Index CFI and the Incremental Fit Index IFI were 0.93, besides the Tucker-Lewis Index TLI was 0.91. It was concluded that all of the goodness-of-fit indices model were admissible. It was concluded that all of the goodness-of-fit indices model were admissible. Analysis also indicated that Cronbach Alpha values were all above 0.70 0.73 to 0.95 . Results finally revealed that the LSSS-Turkish adapted form with eight-factor model appears to be a reliable and valid instrument to measuring loyalty in sport services.

Anahtar Kelimeler: