Abstract:

Abstract Today, in the social interaction processes where consumption habits change, it is seen that experiences are also included in the scope of consumption. The technological reflection of the event participation, which is exhibited on the basis of social visibility, is realized through social media. The main purpose of this research is to determine the effect of status and identity proof on the cultural activity preferences included in the experiential purchase that individuals exhibit in their social media posts. The research is a quantitative research and the data obtained using the questionnaire technique were analyzed with the "SPSS Statistic 25" program. In the analysis of the data, “correlation” and “frequency” analyzes, analysis technique based on “Cronbach Alpha” coefficients to evaluate internal consistency, and “Mann Whitney-U” and “Kruskal Wallis-H” tests were used for independent samples. According to the research findings, it has been determined that conspicuous consumption affects experiential purchasing and plays a role in proving status and identity within the scope of cultural activities. It has been concluded that individuals with a low level of education see participation in cultural activities as a means of proving their status, while individuals with a high level of education are inclined to conspicuous consumption in social media in the experiential context.

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