Abstract:

This study investigates organizational culture effect on marketing performance and information systems for the family organizations. In this quantitative study, three questionnaires including, information success model, marketing performance and organizational culture are used for data acquisition from 30 family firms operating in Erzurum, Turkey. These firms have at least 15-years experiences and the second generations are heading the firms. All the firms included this study use at least a transaction processing systems. In statistical analysis, although one can see the trend that the organizational culture has also an advantage in market success and IS success, this effect does not reach to significance in the ANOVA. The reason of this may be the small sample size (i.e. there are only 6 companies in organizational culture category clan and adhocracy, 10 in market, and 8 in hierarchy). It may also be a result of companies’ functioning in different sectors.

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