Abstract:

Sports has recently emerged from a concept of physical activity and competition and has become an important economic market. It is important for sports clubs to survive economically and improve their economies. The stock market is defined as a trading area where stocks, bonds or other securities are traded. There are many transfer activities in every transfer season in the football environment. Transfer of a football player as a result of a professional contract with a club is called a transfer. The purpose of this research, 2019 summer transfer season in four football clubs in Turkey in stock market in Istanbul (Fenerbahce Inc., Galatasaray Inc., Besiktas Inc., Trabzonspor Inc.) to shares of foreign player transfers is to investigate the effect. In these transfer season, the relationship between the stock values 1 day before the transfer date of the player and 1 day after the transfer was analyzed on the basis of each player. As a result, Turkey in 2019 summer transfer season in the stock market showing positive activity of football clubs realized the transfer of foreign players (66%) and was determined to make a low impact. It can be said that the reason for this situation is that transfers will positively affect the sportive success of the teams.

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