Abstract:

Sustainable development and sustainable tourism are contested terms which are both praised and criticized. They represent an ideal and a challenge at the same time. Sustainable tourism development is a concern for both developed and developing countries. It is a value, an asset, an issue at global, regional and national policy levels. The paper analyzes how discourses on sustainability and tourism are institutionalized, in the light of discursive institutionsalism and through the case of the European Union. The three dimesional critical discourse analysis of Fairclough is selected as the method of analysis. Preamble of EU treaties are selected for discourse analysis in that they are institutional the texts which are approved by the member states to determine the outline of the integration. Treaties are selected on the basis of their representation of critical periods such as establishment of the integration, development period and the last period of the integration, accordingly Treaty Establishing the European Economic Community (1957), Treaty on European Union (1993) and Lisbon Treaty (2009) are analyzed.

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