Abstract:

In the globalizing world, industrial production has also affected food products, and traditional foods have been replaced by content and even genetically modified products. The low taste quality of the foods obtained by industrial production and the diseases caused by them have led consumers to turn to local and natural products. Consumers began to care about the origin of food and the way it was produced, and many products began to be marketed with brands and labels that contain information about where they come from and how they are produced. While this situation enables the products to be recognized and added value, it has made it necessary to preserve traditional knowledge and product quality. One of the most important protection methods for the preservation and sustainability of the production standard of products that are unique to a geographical region and differentiated from similar ones due to ecological and human characteristics in that region are geographical indications. In this study, it has been aimed to evaluate the production and marketing stages of geographically indicated food products from a sustainable perspective in the case of Samsun province. The data in the study were collected through face-to-face interviews, document analysis and field studies. As a result, the increase in the recognition and sales of products with the registration of geographical indications in Samsun caused a decrease in rural ties at the same rate. It has been determined that a sustainable approach is not adopted in the registration, production and marketing stages of the produced geographically marked products.