Özet:

The international communication system and the fields of influence have been an important field of struggle for many years. In the past, the global companies of traditional media dominated the international communication system, and now the internet-based giant communications companies have become strong in terms of both economic and influential areas. The spread of the use of the Internet has opened the way for individuals to gather information they produce on different platforms in the data pools, and developed algorithmic modelling has made it possible to provide meaningful information from this data set. All of these developments resulted in the formation of huge data and the development of correct algorithmic modeling as a new power element. Companies with these production resources are the world’s leading companies both economically and effectively, and they are naturally unique in terms of knowledge and business they create. In 2017, the world’s five most valuable companies were internet-based communications companies. The following are Apple, Alphabet (Google), Microsoft, Amazon and Facebook. These companies have become the market by the technology they use and the business they create, and they have also become the competitive environment of many companies. Many of the Internet and technology-based global have grown with the applications and add-ons they have created by turning the unilateral positions of the big companies before them. Therefore, they must implement reasonable strategies in order to maintain their size and dominance in the international communication system. For this, it has been the main strategies to follow new innovative applications and grow by purchasing these types of applications. In addition, they are going to expand to areas that will expand their databases and content collections in competition with each other, with new algorithm models to make effective identifications and extract data from other websites. The reason that companies like Google, Microsoft, Apple or Facebook are so powerful and efficient is not only the ways they do business but also the internet services they produce with the new hardware and software technologies they reveal. This article examined the growth strategies of the four concerned, this article examined the growth strategies of the four concerned, compared the combinations they do, the economic size and the extension areas. They have also shown differences and similarities from traditional media, and have been tried to predict the social consequences that will bring them to a dominant position in the international communication system.

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